Privacy policy

Privacy Policy

Last updated: 29 August 2026

Sportsbike operates this website and online store and provides the related products, content, features and services available through it (the Services).

Our online store is powered by Shopify, which provides the ecommerce platform we use to offer products and services to you.

This Privacy Policy explains how Sportsbike collects, holds, uses and discloses personal information when you visit our website, create an account, place an order, contact us, subscribe to marketing communications or otherwise interact with the Services.

We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where they apply to us.

Please read this Privacy Policy carefully.

Personal Information We Collect

“Personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Depending on how you interact with Sportsbike, we may collect the following types of personal information:

• Contact information, including your name, email address, telephone number, billing address and delivery address.
• Order and transaction information, including products purchased, viewed, returned, exchanged or cancelled, order history, delivery information and transaction details.
• Payment information, including information required to process payment for an order. Payment information may be collected and processed by Shopify and our payment providers. Sportsbike does not necessarily receive or store your complete payment-card details.
• Account information, including account credentials, preferences and settings where customer accounts are available.
• Communications, including information you provide when contacting Sportsbike for product advice, fitment assistance, customer service, warranty support or another enquiry.
• Device and technical information, including your IP address, browser type, device type, operating system, network information and similar technical identifiers.
• Website usage information, including pages viewed, products viewed, searches, interactions with our website, cart activity and how you navigate the Services.
• Marketing information, including your marketing preferences and interactions with promotional emails or advertising.

We do not generally seek to collect sensitive information unless it is reasonably necessary for a particular purpose and permitted by law.

How We Collect Personal Information

We may collect personal information:

• directly from you when you place an order, create an account, subscribe to marketing, complete a form or contact us;
• automatically when you browse or use our website, including through cookies and similar technologies;
• from Shopify and other service providers that support our website, payments, fulfilment, analytics, customer service, communications or advertising;
• from shipping, payment and logistics providers involved in completing your order;
• from business partners or other third parties where permitted by law; and
• where necessary, from publicly available sources.

Where practicable, you may interact with us without identifying yourself. However, we generally require identifying and contact information to process an order, arrange delivery, manage a return or warranty claim, provide account services or respond to certain enquiries.

How We Use Personal Information

Sportsbike may collect, hold, use and disclose personal information for purposes including:

Providing and Fulfilling Orders

We may use your information to:

• process and confirm orders;
• process payments;
• arrange shipping and delivery;
• communicate about product availability or lead times;
• manage returns, exchanges, refunds and warranty claims;
• provide customer accounts;
• maintain transaction records; and
• provide product, fitment or technical assistance.

Operating and Improving the Website

We may use information to:

• operate and maintain our website;
• remember preferences;
• understand how customers use the website;
• improve navigation, products and customer experience;
• troubleshoot technical problems; and
• analyse website performance.

Marketing and Advertising

Where permitted by law, we may use your information to send marketing and promotional communications or display advertising that may be relevant to you.

You can unsubscribe from promotional emails at any time using the unsubscribe link included in those communications.

Unsubscribing from marketing does not prevent us from sending non-promotional communications necessary to manage an order, account, return, warranty claim or other transaction.

Security and Fraud Prevention

We may use information to:

• protect our website, customers and business;
• authenticate accounts;
• detect or investigate suspected fraudulent or unlawful activity;
• prevent misuse of payment or account systems; and
• protect our legal rights and the rights of others.

Legal and Business Purposes

We may use or disclose information where reasonably necessary to:

• comply with applicable laws;
• respond to lawful requests from courts, regulators, law-enforcement agencies or government bodies;
• enforce our terms and policies;
• manage disputes;
• establish, exercise or defend legal claims; or
• facilitate a legitimate business transaction such as a restructuring, merger or sale.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate Sportsbike and provide the Services.

Recipients may include:

• Shopify, which hosts and supports our ecommerce store;
• payment processors and financial service providers;
• shipping, courier, warehousing and fulfilment providers;
• manufacturers or suppliers where necessary to fulfil an order, investigate a technical issue or assist with a warranty claim;
• technology, hosting and cloud-storage providers;
• analytics and website-performance providers;
• customer-service providers;
• email, communications and marketing providers;
• advertising and business partners where permitted by law;
• professional advisers such as accountants, insurers and legal advisers; and
• regulators, courts, law-enforcement agencies and government authorities where required or authorised by law.

We may also disclose information when you direct us to do so or otherwise consent to the disclosure.

Sportsbike does not sell or rent your personal information to third parties for their own direct marketing purposes.

Shopify

Our store is hosted by Shopify.

Shopify collects and processes information relating to your access to and use of the Services in order to provide and improve Shopify's ecommerce services.

Information submitted through our store may therefore be transmitted to and processed by Shopify and its service providers, including in countries outside Australia.

Shopify also provides certain enhanced ecommerce, analytics, fraud-prevention and personalisation features.

Shopify maintains its own Consumer Privacy Policy explaining how it processes personal information when consumers interact with Shopify merchants.

Cookies and Similar Technologies

Sportsbike, Shopify and our service providers may use cookies, pixels, tags, local storage and similar technologies.

These technologies may be used to:

• operate essential website functions;
• maintain shopping carts and customer sessions;
• remember preferences;
• provide secure checkout functionality;
• understand website traffic and usage;
• measure website and marketing performance;
• prevent fraud;
• improve the Services; and
• provide or measure advertising where permitted.

Some cookies are necessary for the website to function properly. Others may be optional depending on applicable law and your privacy choices.

You can control cookies through your browser settings and, where available, through privacy or cookie controls provided on our website. Blocking certain cookies may affect website functionality.

Marketing Communications

If you subscribe to Sportsbike marketing communications, we may send you information about products, offers, new releases and other Sportsbike news.

You may unsubscribe at any time by using the unsubscribe link in a marketing email.

We will continue to send transactional messages where necessary, such as order confirmations, dispatch notifications or messages about an existing order.

Third-Party Websites

Our website may contain links to websites operated by manufacturers, suppliers, social-media platforms and other third parties.

Sportsbike does not control the privacy practices of those third-party websites.

When you leave our website, we recommend reviewing the privacy policy of the relevant third party before providing personal information.

Overseas Disclosure and Processing

Some of Sportsbike's service providers, technology providers, suppliers and business partners operate outside Australia.

As a result, personal information may be disclosed to, stored in or processed in countries outside Australia.

This includes information processed through Shopify and other international technology infrastructure.

The countries involved may vary depending on the service provider, supplier, customer destination and services being used.

Where Australian privacy law applies to an overseas disclosure, we will take reasonable steps required by applicable law in relation to that disclosure.

The OAIC requires an APP privacy policy to disclose whether personal information is likely to be disclosed overseas and, where practicable, identify the relevant countries.

Security

Sportsbike takes reasonable steps to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.

We use a combination of administrative, technical and physical safeguards, together with security measures provided by Shopify and our service providers.

However, no method of transmission or electronic storage is completely secure. We cannot guarantee absolute security of information transmitted over the internet.

You should avoid sending highly sensitive or confidential information through insecure communication channels.

Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• provide products and Services;
• manage customer accounts and orders;
• maintain business and transaction records;
• manage returns and warranty claims;
• comply with taxation, accounting and other legal obligations;
• resolve disputes; and
• enforce our agreements and policies.

When personal information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate and subject to applicable legal requirements.

Access and Correction

You may request access to personal information Sportsbike holds about you.

You may also ask us to correct personal information that you believe is inaccurate, out of date, incomplete, irrelevant or misleading.

To make an access or correction request, contact:

info@sportsbike.com.au

We may need to verify your identity before processing a request.

In some circumstances, applicable law allows us to refuse or limit access. If this occurs, we will explain the reason where required by law.

Deletion and Other Privacy Requests

Depending on the laws applicable to you, you may also have rights to request deletion, restriction, objection, portability or other controls over personal information.

These rights are not absolute and may be subject to legal exceptions, including requirements for Sportsbike to retain transaction or business records.

You can contact us at info@sportsbike.com.au to make a privacy request.

UK and European Economic Area Customers

If the UK GDPR or EU General Data Protection Regulation (GDPR) applies to our processing of your personal information, additional rights may be available to you.

Depending on the circumstances, these may include rights to:

• access personal information;
• correct inaccurate information;
• request deletion;
• restrict processing;
• object to certain processing;
• receive certain information in a portable format; and
• withdraw consent where processing is based on consent.

Where those laws apply, personal information may be processed because it is necessary to:

• perform a contract with you, such as fulfilling an order;
• comply with a legal obligation;
• pursue legitimate business interests where those interests are not overridden by your rights; or
• act on your consent where consent is the appropriate legal basis.

Where personal information is transferred from the EEA or UK to another country, applicable recognised transfer safeguards may be used where required.

You may also have the right to lodge a complaint with the relevant data-protection supervisory authority.

Children's Privacy

The Sportsbike website and Services are not directed at children.

We do not knowingly seek to collect personal information from children where parental or guardian involvement would be required by applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us so we can investigate and take appropriate action.

Privacy Complaints

If you believe Sportsbike has mishandled your personal information or breached an applicable privacy obligation, please contact us at:

info@sportsbike.com.au

Please provide enough information for us to understand and investigate your concern.

We will review the complaint and aim to respond within a reasonable period.

If you are not satisfied with our response and Australian privacy law applies, you may be entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC).

The OAIC is Australia's national privacy regulator.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our business or website;
• the services and technology we use;
• our information-handling practices; or
• applicable legal or regulatory requirements.

The updated version will be published on this website and the Last updated date will be changed.

We recommend reviewing this policy periodically.

Contact Sportsbike

For questions about this Privacy Policy, requests to access or correct personal information, or privacy complaints, contact:

Sportsbike
PO Box 157
Warrnambool VIC 3280
Australia

Email: info@sportsbike.com.au